Clearasil “#Ultrafast Clearasil Zombie Adventure” // 2013
Clearasil was struggling to get teens’ attention, so we created an experience to break the cycle of teen clichés by teaming with up & coming influencers on AwesomenessTV to create a “Choose Your Own Adventure” story that involved Zombies and resulted in over 4M of active engagement + 8.2% increase in sales.
We developed the strategy, very hard sell, creative, media and production of
Reckitt Benckiser’s first branded partnership with YouTube and what would become the first global ‘case study’ of successful branded content at the multinational consumer goods company.
Awards
HUB
Top Results
4M Minutes spent watching the content
200K YouTube comments
8.2% Increase in sales
42% Increase in organic website traffic
Case Study
