50% of Brazilians don’t have access to basic sanitation; this means that approximately 100 million people live without basic hygiene, and 40 million people with no access to clean water.

With this statistical fact as inspiration, Neve, the leading toilet paper in Brazil, and Iris created the “Half of Us” or “Metade de Nos” creative concept. Because this problem is not only half of Brazil, not only half of a country, it is half of all Brazilians. Together we developed bold communications across video and social to help bring this sad reality to life, stirring up the proper awareness for this shocking issue.

More than 75M views on campaign videos

More than 44K gifs made on the website

Engagement rate over 45% within target

533K visits on the website, 2K clicks on the donate button and more than 4K clicks to download the construction manual

 http://www.iris-worldwide.com/work/neve-half-of-us/