Neve “Metaphors” // 2016
Broke several brand and category codes with the introduction of ‘adult wipes’ into the Brazilian market.
Found a way to talk about a taboo topic without saying anything at all; created a wave within the marketing community locally; and broke every video record within Kimberly-Clark and became a best-in-practice video from Facebook despite breaking some of its best-in-practice rules.
Neve is the leading toilet paper brand in Brazil, known for quality and innovation.
Awards
Top 10 Content Latam, FeelMore 50, CreativityOnline
Top Results
43.5% Engagement rate within target
141K Visits to marcaneve.com.br during the campaign
20M Total video views
311K Interactions on post
Case Study
Press
