Targifor “Vitality Thieves” // 2015-2018
Created a genre and tone so culturally relevant and differentiating to consumers within the stereotypical world of pharma communications that it not only created huge amounts of engagement, but broke Sanofi company records in Millard Brown concept testing, and best of all, helped drive sales. How’s that for an energy boost!
Targifor is a unique medicine in Brazil for asthenia (“abnormal physical weakness or lack of energy”).
Top Results
310M+ impressions
25M people impacted
18M views
23% average reach engagement
Case Study
